Developing an internet business might appear to be a demanding endeavor requiring a significant amount of time and money. If you watch the traffic increase lots of new visitors and the monthly sales increase significantly, you could assume you’ve got it all worked out. But it is not true at all. Indeed, it would be best to have a reliable and efficient hosting provider that can handle your website’s traffic more perfectly. In that case, Monsterhost offers the best business hosting service. You’ll also need to equip your service with an equally terrific email marketing platform capable of enticing your newly engaged or current clients. This article provides tips to select the utmost best email marketing templates from an expert point of view guaranteed to engage and convert into sales.
When we talk about choosing suitable email marketing templates, it can be a very challenging and demanding experience to do. But this guide will help to make this easy and accessible for you. However, email marketing templates can be highly beneficial to anybody putting together the best email marketing campaign. Although you would desire to create an online campaign, you don’t always have the time or expertise to create one from the ground up. Even though email templates make your emails look classy and elegant, resulting in greater client engagement and sales. So, if you’re looking for the best email marketing templates, Monsterhost is there for you with many marketing features that can boost your business revenue.
This article will talk about choosing the right email marketing templates. Let’s get started!
Table of Contents
You need to know!
Before discussing the selecting part, first, walk you through the definition of what is email marketing.
What is Email Marketing?
Let’s introduce you to what is email marketing? Email marketing is an effective advertising channel that uses email for marketing your company’s products. It’s a type of direct promotion as well as online marketing. Incorporating it into your marketing automation activities can assist make your clients informed of your newest products or services. Via various marketing emails, it can also play a significant role in your marketing campaign by generating leads, raising brand recognition, creating connections, and staying potential customers between transactions.
Types of emails to promote
1. Promotional Emails
Whether it be to advertise a decent offer, a product launch, an e-book, or a conference, best email marketing campaigns are employed. A campaign might be made up of three to ten emails delivered over several days or weeks. A distinct call-to-action or CTA, in short, appears in promotional communications. The CTA denotes the exact step you need the reader to do, such as visiting a website or purchasing something. Mainly, this type of email marketing is delivered, if required, following your company’s pattern.
2. Informational Emails
As the name implies, a newsletter is often used to communicate news about your company or showcase a product use case. Newsletters, which are sent regularly, help you establish a constant relationship with your readers. Put another way; a newsletter is a chance to provide ideas, opinions, and suggestions – anything your readership finds most valuable. Furthermore, email is an excellent tool to notify consumers about corporate news, new releases, service updates, and so on. Email offers the required formality for conveying effective communications as a medium. This would explain why the business chose email as its preferred method of communication.
3. Subscribe to our Newsletter
Regularly distributing an email newsletter to your subscribers helps you keep in touch with your audience and informs them about the exciting things you are doing.
4. Announcements/Cards
Sometimes all you need is a quick email to let your audience know about something new. An announcement email is a great way to let your customers know about upcoming events, announce a new product or remind them of a deadline.
5. Business Letter
Instead of sending business emails via a personal email account, you can use a template to create business emails.
6. Press Release
An email press release is an update sent by your business or organization to the media. It contains newsworthy information that can be of interest to reporters, viewers, listeners, and other stakeholders.
7. Events
Emails are the perfect tool to send an exclusive email invitation or save-the date sneak-peak to an online or face-to-face event.
8. Reviews/Feedback
You can get feedback from your audience by email. In fact, you could create a campaign to encourage all your loyal readers and friends to follow you on sites such as Yelp, Google My Business and TripAdvisor.
Why email marketing?
Although social media marketing is the most prominent topic these days, email marketing remains a popular and effective way to connect customers. Email marketing has many benefits:
It is effective. According to published studies, the global number of email users is around 3.8 billion according to 2019 estimates. In the United States, 85% of adults use email every day according to the most recent surveys. Email is so ubiquitous and well-established in our culture, it is almost universal.
It is affordable. You can get email marketing software and services at no cost that allow you to reach thousands of customers.
You can make it your own. It is easy to automate email campaigns to address customers individually and to tailor their experience to specific topics.
It’s possible to take action. Emails can be designed to accomplish a specific action. This could include answering a survey or making a purchase.
Measurable. Email services can track the number of customers who opened, read and clicked on your marketing emails.
Accessible Email can now be viewed on mobile devices, as well as personal computers. This behavior should be considered when creating emails for the best software and services.
How to choose the right email marketing templates?
As we are all aware, email marketing isn’t really about throwing out unsolicited promotional emails in the hopes of converting them into lucrative customers quickly. It’s all about connecting with them on a personal level and delivering your message through tailored content.
According to a recent survey, 60% of marketers state that email marketing is producing a significant ROI and 32% state that it eventually will. This means that you must choose the best email marketing software to do the job.
So, when deciding on a platform, keep these points in mind.
1. Integration
This function makes it possible to connect your email marketing systems to your product or service. Then when someone buys your product online, they are automatically added to a queue in your best email marketing system. Such functionality will recognize somebody as a client who purchased Xyz goods, and they’ll be included in your email marketing system at the moment.
You should also consider if you require this right away. Whenever it’s essential, some companies provide it as an add-on. You can always use Zapier, but the fewer connections you need at first, the preferable.
2. Easy to use
That’s also critical. You’ll need something else to use when you can’t build or keep it running yourself and don’t plan to outsource the maintenance job. Be honest about your abilities; if you’re not using them, don’t spend your valuable company time attempting to work it out on your own. Instead, study the system. Enrolling the aid of somebody like a virtual assistant who would have the expertise necessary to bring after the assistance in less effort and, in most circumstances, far more quickly and productively than you while you battle to sort it out will save you cost and end up earning you extra income.
3. Pricing
What is the system’s actual charge, or at what standard? The pricing of most systems is determined by the number of customers on your mailing list. A prospective level should be compared to other systems. This could cost more today, but it will save you money in the long term by preventing individuals from being lost when you’re about to move them to a new system. Several companies also provide a trial period, which you can make use of to test the system.
4. Options for reading and viewing
43% of people now check their emails via their smartphone each day.
In today’s world, less and less people are opening their emails from a traditional desktop computer. So, it means you can’t turn a blind eye. If you want to engage people you must follow this shift. You’ll need to invest in an email marketing tool with functionality and mobile-optimized templates is vital. In fact, if emails don’t display correctly on a mobile device, it will bounce and you’ll lose your opportunity to market.
5. Response handling
Email response handling is crucial, regardless of whether your business is small or large. You will need less automation and manual handling if you send out a newsletter to roughly 1,500 people each month. However, if you are handling large numbers of emails, you will need to use email marketing software that allows you to automatically respond or combine customer responses into tickets.
6. Marketing automation
Marketing automation is today’s buzzword. This feature is offered by most services, though the quality of each app will differ. Imagine an automated email marketing service that “understands” each subscriber’s journey and provides personalized customer support.
Marketing automation allows business owners to segment their mailing lists and tailor campaigns around customers’ behaviour and workflows.
An email marketing service that is reliable will enable you to send an automated welcome email to every subscriber, before sending out a newsletter about your business.
Additional marketing automation features include:
- Emails from abandoned cart
- Recent purchase emails
- Drip email campaigns
- Birthday or anniversary emails
7. Data Analytics
You know data is crucial for business decision making. An email marketing service can help you track how your emails are performing and make suggestions about what you should change.
Data analytics will help you determine the best subject lines, the layout your subscribers love and the types that get the most attention.
You should look for an email service that will allow you to track the following key metrics.
- Open rate. The effectiveness of your subject line determines the open rate.
- Click-through rate. It’s simply the number of times that your subscribers click on links in your email.
- Conversion rate. This is the response rate to your call-to action. It is usually related to the purchase of your email.
- Rate of bounce. Subscribers that don’t receive your emails can have a number of reasons.
- Number of unsubscribes.
You want to learn more? Here are other crucial email marketing metrics for your business.
8. Support for customers who need it most
A service for email marketing can have all of the features mentioned above, but it is worthless if the customer support is not available.
This feature is crucial for both customers and businesses. It is important that your email marketing service responds quickly to any issues you have with an urgent email. Customer service should be available 24 hours a day, via email, a hotline or live chat.
Online reviews have shown that the platform boasts a highly-trained technical staff who provide reliable support online and over the phone. For those times when customer support is inadequate, some packages include a dedicated manager.
Final Verdict
An investment in new email marketing software necessitates a thorough examination of the advantages and disadvantages of competing systems. When choosing the right email marketing templates platform, carefully evaluating all of the above criteria will put you in the most excellent position to make the best selection. To fulfil your all needs, Monsterhost offers the best email marketing templates ultimately responsible for business growth.
So there’s no need to go further; Monsterhost provides the best hosting service for clients who wish to expand and earn from their business.
