Just because you make a website doesn’t mean anybody’s going to see it. If you want a website that has impressive monthly views, you need to turbocharge your SEO. To do this, you can spend a pretty penny hiring an SEO expert – or, for a fraction of the cost, you can use a powerful SEO tool that was designed by top SEO experts.
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What does SEO mean?
SEO stands for Search Engine Optimization. Having an SEO website means optimizing your website so that search engines will rank them higher in search results.
Why is SEO important?
Search engines like Google help visitors find your website when they enter certain keywords. If you have the only website in the world that specializes in a certain thing, when people search for that keyword, your website will be the first one that pops up. The problem is that most websites aren’t unique. Your website could specialize in the most obscure thing in the world, and we guarantee that there are probably five other websites like it.
So, if you want to attract visitors to your website, you need your website to appear high enough in search results that visitors actually see your website when they type in keywords that are relevant to your website. If your website ranks too low in search results, it will be buried in a sea of similar websites, and visitors will never see it.
5 ways to have an SEO website
1. Figure out which keywords your customers are using
Keywords are the words visitors enter into a search engine when they’re hoping to find a particular type of website. For instance, if visitors want to find a website that sells fuzzy socks, they might enter the keyword “fuzzy socks”. If they want to find a website that has cute cat pictures, they’ll type “cute cat pictures”.
If you want visitors to find your website, you need to know which keywords they’re using, so you can add those keywords to your website. That way, search engines will know that your website is relevant to what your visitors are looking for.
Figuring out keywords is much easier if you have a good SEO tool, but you can also figure this out by doing a bit of brainstorming and by using search engines creatively. For instance, when you type a keyword into a search engine, you’ll also see some examples of similar keywords that people also searched for. Use this feature to expand your list of keywords.
2. Create a mobile-friendly website
Mobile-friendly websites rank higher than websites that aren’t mobile-friendly. If visitors see your website on a mobile phone, and it’s too difficult to navigate it on the tiny screen, they won’t stick around. Instead, they’ll click away from your website and look for one that’s easier to use. This increases your bounce rate, which decreases your search engine ranking.
That’s why all the websites you create on our platform are optimized for mobile viewing. (Click here to find out more about how our website builder tool works.)
3. Focus on long-tail keywords
Short-tail keywords are things like “bowler hats” and “kitten bowties”. Long-tail keywords are things like “how to style bowler hats” and “cute bowties for kittens”. Because short-tail keywords have only one or two words, there’s tons of competition for them. Long-tail keywords are easier to rank high on, because the longer the keyword, the greater your chances of being the only website that’s using that precise keyword.
So, especially when you’re just starting out, focus on long-tail keywords to help you create an SEO website and get ahead of the competition.
4. Use keywords in headings and paragraphs
Search engines use keywords to decide whether your website is relevant to what potential visitors are searching for. So, if you want to attract visitors to your website, use the keywords they’re looking for in your headings, and sprinkle them into your paragraphs. (The next tip will tell you why you shouldn’t go overboard with this.)
5. Write for people first
Keywords are important to search engines, so it’s tempting to just write an article that’s stuffed to the brim with them. However, that would be a mistake. Here’s why: One of the highest factors in search engine ranking is engagement. And nothing turns people off faster than a webpage that’s stuffed with so many keywords that the information is barely intelligible.
The best way to attract loyal visitors is to write your posts so that they contain just enough keywords to attract visitors, but not so many keywords that visitors are turned off from your website.
Write for people, and then write for search engines.
An SEO website is essential if you want people to find your content. A good SEO tool and some intense brainstorming will help you find the balance between creating a website that’s optimized for search engines and one that’s optimized for people.