Does page speed matter? The simple answer to that is yes. These days, page speed is critical for your website and its effectiveness. Studies have shown that consumers no longer have the patience for slow loading pages. If your page takes more than 3 seconds to load, chances are, you’ve lost a potential customer.
Page speed is simply the length of time that is taken for all the content on your webpage to load. If you have not been paying attention to your page load speed, then now is the time to do so.
Slow page speed can hurt your page ranking on Google and deter anyone who would have been interested in what you have to offer. Therefore a competitive speed page is important in maintaining your website’s search engine optimization.
VPS Hosting and page speed
The type of web hosting service/server that you use has a significant impact on the speed at which your page will load. Your server holds lines of code request prompts and responses; database queries and so many other things come from.
Imagine your website as a car; your website host would be the engine. In this case, that type of web host plan would be a Virtual Private Server host/ VPS hosting. VPS Hosting provides a dedicated, high performing server domain that is specifically for your website only.
That’s one of the many reasons a VPS host is better for page speed and SEO ranking especially compared to Shared Hosting. If you are also interested in SEO tools and ranking, we have an article for that. But we are here to talk about why VPS is better for page speed, so let’s get to it.
3 Reasons Why VPS Hosting is Better for Page Speed
VPS Hosting is faster and more scalable than shared web hosting servers that many businesses and individuals sometimes use because it is cheaper. If you are a business with a large customer base and expect continued growth you should consider upgrading to VPS. That way, as your business grows you will be able to increase the amount of resources required to have it run smoothly. You only scale up when you need.
As a growing business, you want to know that you will be able to provide generous content and have a reliable and high functioning eCommerce platform.
A VPS Host has dedicated and scalable resources at their disposal, that allows you, the site owner, to access fast page load times no matter the volume of your content and how you go about digital marketing.
2. VPS Boosts Website Performance
Clearly, speed helps provide better website performance, and this is another way VPS shines. With VPS plans you typically get a larger allotment of resources than you would with a shared plan. That means, more bandwidth and storage, and sometimes even more access to better technology.
The result? Awesome speed! Potential customers visiting your website will experience faster page loading times, and be less likely to bounce as they would with a slow loading site.
As we said before, when your site starts getting more traffic, simply scale up your allotted resources, doing this is super simple with MonsterHost.
By using VPS hosting, consistent performance is guaranteed. VPS also offers over 98% uptime since there are resources dedicated to catering to only your website needs.
3. Managed or Unmanaged VPS Service To Boost Page Speed
So speed is what you want and with VPS you’ll get it. But what if you want to grow your relationship with clients and not be the one doing the heavy lifting yourself behind the scene on your website?
Luckily for you, with VPS you have a choice between a managed or unmanaged plan. An unmanaged VPS gives you complete freedom, but that means that you are in charge of taking care of configuring and maintaining your virtual server. If you like a hands-on approach then that’s what you should opt for.
If not, a managed plan is for you. Your web host will do all the heavy lifting for you. Configuration and maintenance will be taken care of to ensure you get the type of speed your website needs to keep customers happy.
How to test your website’s page speed
There are a few free online testing sites that you can use to evaluate the performance of your website. Here are some that you can try.
Google’s PageSpeed insight
PageSpeed insight is Google platform that is helps websites minimize their site loading times.
How does it work?
- Enter your website’s URL in the space provided for it
- Tap the analyze button
You will get a detailed report of everything that is slowing down your website. These results are calculated using 2 parameters and they also advise on how to fix them.
Web Page Test
This is possibly the most popular platform because it has been around the longest and many prefer it.
How it works:
Web page test requires you to provide parameters for it to give effective results.
- Copy and paste your website’s URL in the space provided.
- Choose your parameters: Connection speed
- Test location
- Number of tests to run
- Single or repeat view
The parameters you give will determine the results you get. So you can adjust accordingly based on exactly what you want the speed report on.
This is a well-known and trusted testing platform that has millions of users worldwide.
How it works:
You will need your website’s URL to plug into the space provided.
- After entering your information, tap the ‘test your sight’ button and watch it work. You’ll get a reply indicating why your web page may be slow.
GTMetrix has both a free and paid version.
Although Page Speed and the analytics behind it are of almost no concern to those who may visit your page; the speed at which your website is performing is very important.
Always be sure to check your website’s page speed to ensure it is performing at an optimal level with the fastest speed that will convert visitors into customers.